What has been around longer than Justin Boots?
In 1879, a company was started that still continues to enjoy success even today. Not many companies can brag about their longevity the way Justin Boots can. Both men and women alike have contributed to the success of the company, they’re high quality and durability are evident in all lines. Setting up shop along the Chisholm Trail, Justin boots began as a repair shop for cowboys and their boots. And what other popular item also started in 1879 that is still around today? Ivory soap, seems like they’ve been around forever.
Even though the company is widely recognized for their cowboy boots, they also have a great line-up of work boots also. Justin has also come through with their whole line of roper boots as well. If you wear boots a lot, you will appreciate the quality and care taken to make every one of Justin’s Boots.
The company also keeps up with the needs of working people to keep the demand for their boots up. They spend time organizing research focus groups to find out exactly what’s needed by the public. This attention to the public is what separates them from the competition and allows them to achieve the longevity that they’ve enjoyed.
Country music in general seems to have adopted Justin Boots as their official Western boots. There have been an awful lot of big time country music stars to walk on the Grand Ole Opry’s stage over the years. George Strait, one of country music’s biggest stars, has an entire line of Justin cowboy boots with his name on them. How’s that for style?
Justin boots are a great example of appealing to a wide variety of consumers, male, female, children, and a lifestyle. It doesn’t matter if you are only ten, or you’ve been walking around for eighty years, everyone looks good in their Justin’s, now that’s great marketability.



